One topic that many businesses misunderstand frequently is how to drive visitors to their website. They often start building links to the homepage only to find months later that the conversions just are not happening.

The step they are forgetting is to drive these new visitors to a specific landing page that is not the homepage. Landing pages are important for online businesses because they are created to perform a certain function. This is different than the homepage which is more like “everything and the kitchen sink.”

So even the best internet marketing strategies are incomplete without some thought about which landing pages are being targeted. Most online businesses have several landing pages, and some have dozens, depending on the scope of services they offer.

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