Many people suggest that web 2.0 is only a buzzword, but that is because they are trying to define something with material descriptions that is better described as a new flow of values.

Defining web 2.0 does not have to be such hocus-pocus. All of the software applications that have come out of the wordwork are symptoms of this new focus on the Internet. The values of web 2.0 are community, interconnectivity, social intelligence, group mind, and trust. If businesses want to survive online, it is crucial that they understand these values because they are driving people’s use of the Internet in numbers like never before.

Software like social bookmarking applications, widgets, and social networking applications have come out of this need for community, not the other way around.

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